--- title: About description: We love helping our clients & want you to love choosing us, working with us, & feeling secure in every step of the mortgage journey. image: https://www.lovemortgagebrokers.co.uk/hubfs/LMB%20Logos/Color%20logo%20-%20no%20background-1.png --- [Skip to content](https://www.lovemortgagebrokers.co.uk/about#main-content) [![header logo](https://www.lovemortgagebrokers.co.uk/hs-fs/hubfs/LMB%20Logos/header%20logo.png?width=230&height=100&name=header%20logo.png)](https://www.lovemortgagebrokers.co.uk/?hsLang=en) - [About](https://www.lovemortgagebrokers.co.uk/about) - [Mortgages](https://www.lovemortgagebrokers.co.uk/mortages) - [Protection](https://www.lovemortgagebrokers.co.uk/protection) - [Jargon Buster](https://www.lovemortgagebrokers.co.uk/jargon-buster) - [Contact](https://www.lovemortgagebrokers.co.uk/contact) Open main navigation Close main navigation - [About](https://www.lovemortgagebrokers.co.uk/about) - [Mortgages](https://www.lovemortgagebrokers.co.uk/mortages) - [Protection](https://www.lovemortgagebrokers.co.uk/protection) - [Jargon Buster](https://www.lovemortgagebrokers.co.uk/jargon-buster) - [Contact](https://www.lovemortgagebrokers.co.uk/contact) - [Get started](https://www.lovemortgagebrokers.co.uk/contact) [Get started](https://www.lovemortgagebrokers.co.uk/contact?hsLang=en) # Experts with passion, partners who care. At Love Mortgage Brokers, we don't view you as a transaction. You get a partner who cares about finding the right mortgage for you—one that meets your needs, aligns with your goals, and feels like the best possible step forward. ![8-2](https://www.lovemortgagebrokers.co.uk/hubfs/Images/Header%20images/8-2.png "8-2") ![Stock Images - LMB_Page_17-1](https://www.lovemortgagebrokers.co.uk/hubfs/Images/Stock%20imagery/Stock%20Images%20-%20LMB_Page_17-1.png) ## A partner who cares about finding the right mortgage for you. When we chose the name Love Mortgage Brokers, we wanted to communicate our commitment to serving clients with a genuine, caring approach that’s often missing in the financial world. Just as “love” represents dedication, trust, and attention, we strive to embody these qualities in every client relationship. To put it simply, we love helping our clients and want you to love choosing us, working with us, and feeling secure in every step of the mortgage journey. ## An expert with a passion to do things differently. Love Mortgage Brokers was founded by Kingsley Williams, a seasoned expert with over a decade in the financial services industry, with the aim of bringing a refreshing perspective to mortgage advice. We know that buying a home or refinancing can be overwhelming, and we’re here to make it easy, clear, and comfortable for you. You’re not just another client here—you’re a partner on a journey we’re honoured to support. ![Professional Shot 4](https://www.lovemortgagebrokers.co.uk/hubfs/Images/Professional%20Shot%204.png) ### Why Choose Us? **✔  Personal Approach:** We believe every client deserves a mortgage solution designed for their unique needs. Our goal is to nurture relationships built on trust and understanding, so you always feel supported. **✔ Unmatched Expertise:** With years of experience across purchases, remortgages, and investment properties, we have the knowledge to guide you confidently. **✔ Clear Communication:** Staying true to our principles, we focus on providing transparency and clear guidance at every step of your mortgage or protection journey. **✔ Proud** **to part of Primis:** We are part of one of the biggest mortgage networks in the country, PRIMIS have over 1,700 advisers nationally and are part of the property giant LSL Property Services. This means we get access to market-leading exclusive mortgage deals that you won’t find anywhere else. [Get started ➪](https://www.lovemortgagebrokers.co.uk/contact?hsLang=en) ![White logo - no background](https://www.lovemortgagebrokers.co.uk/hubfs/LMB%20Logos/White%20logo%20-%20no%20background.svg "White logo - no background") --- YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE. Love Mortgage Brokers is a trading name of Love Financial Solutions Ltd who are an Appointed Representative of PRIMIS Mortgage Network, a trading name of First Complete Limited. First Complete Limited is authorised and regulated by the Financial Conduct Authority. Registered in England & Wales Registration Number 15040410 Registered Office: 54 Hayward Avenue, Little Lever, Bolton, Greater Manchester, BL3 1NS The guidance contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. Typically, we charge a fee between £299 and £499 for mortgage advice, payable on submission of a full mortgage application. The precise amount will depend on your circumstances; however, this can vary for specialised cases. You will never pay fees until we have a mortgage approved in principle and we will always discuss our fees with you before submission of a full mortgage application. As with all insurance policies, conditions and exclusions will apply. Buy to Let mortgages are not usually regulated by the Financial Conduct Authority. You may have to pay and early repayment charge to your existing lender if you remortgage. [Complaints Information](https://www.lovemortgagebrokers.co.uk/hubfs/Files/Complaints%20Procedure%20LMB.pdf?hsLang=en) [Privacy Policy](https://www.lovemortgagebrokers.co.uk/hubfs/Files/Privacy%20Policy%20-%20LMB-1.pdf?hsLang=en) Copyright © 2026, Love Financial Solutions Ltd. Website created by [Bluetree](https://www.bluetree-media.co.uk/)